Faculty Research Repository
Exploring the frontiers of pharmaceutical management through rigorous academic inquiry and industry-relevant research.
Selected Publications
Focus: Supply Chain, Green Marketing, Metaverse Retailing
What drives Generation Z to choose green apparel? Unraveling the impact of environmental knowledge, altruism and perceived innovativeness
2025Scopus Q1WoS
International Journal of Sustainable Engineering
The greenwash era is over, now performance matters: A Z-Number analysis of critical success factors
2025ABDC-AScopus Q1
Annals of Operations Research
Artificial Intelligence Applications for Responsive Healthcare Supply Chains: A Decision-Making Framework
2024ABDC-AIEEE Transactions
IEEE Transactions on Engineering Management
Pedagogical Innovation: "Marketing Maze"
An innovative board game designed to gamify marketing education. This tool helps students understand complex marketing concepts through interactive gameplay, bridging the gap between theory and application.
Gamification in Education